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Poor site navigation
Remember, the user is not a website analyst. Dont expect him/her to dig information from your website of his/her choice, and then contact you to strike a deal. Let visitors find what they want in a quick and easy manner. Every page of the website must be linked to every other, thereby, allowing users to navigate smoothly. Integration of a sitemap is one way to do that.
Poor readability
Keeping the target users comfort, balance the contrast ratio. This will help the audience to read clearly the content. The choice of font, font-size and background colors should complement each other.
Poor image implementation
Visual is an important component of Drupal web development. Use images that connect with what you have written, but dont overburden it. Give proper description and caption to all images and try to avoid stealing images from others. Get fresh images. In case you are roping in third-party images then dont forget to give them the due credit.
Poor formatting
A Drupal web development company should correctly format webpages to make them interactive and compelling. Pages should bear the right resolution and must be readable to the users. Avoid using tables for layout unless its required. And wherever its required skip using structural markup for the purpose of visual formatting.
Lack of accessibility options
In order to have a good reach, a website must be highly accessible to general users and users with disabilities alike. A website is of no use for a visually challenged person, if he or she doesnt get a tool that can read the content aloud. Images would be just an obstruction to him or her. To give users idea what the image is about, a Drupal web development company should apply right descriptor. Also, it should avoid using moving, blinking, scrolling, or auto-updating objects or pages.
Browser Incompatibility
If a Drupal website is not opening on the browser installed on the system of your consumers then this would be the serious setback to your client, and for you as well. Remember, consumers wont check it against different browsers, they will simply move to the competitors resources. Hence, make sure that your Drupal web development team cross-checks a website with different browsers.
Overuse of Multimedia
Ask your Drupal web developers not to use excessive multimedia content. Doing this will not amuse consumers, rather it will distract them, and deliver a bad experience resulting into poor engagement and conversion.
Using Too Much Text
Today consumers want interactive content - a mix of text, image, video, audio, etc. They want to get a quick grasp of everything and that too without too little attention. Hence, make sure that your developers are not making the website a thesis. Understanding the clients needs is also imperative.
Lack of Page Anchors
Absence of key anchors at critical juncture can make it difficult for users to have a crystal clear understanding of the products and services mentioned on a website. Hence, its imperative for the Drupal web development company to make use of anchor text wherever required.
Avoid Overusing Ads
Do you watch a TV programme or movie to see ads? Certainly not. Same goes with the users, they are not on the website to consume ads. Hence, make sure your developers are not providing unnecessary space for ads. Suggest your client as how to make the best use of the website to drive user-engagement and conversion.
I believe that the information was helpful enough to guide you choose the right Drupal web development solution. If you already have them, then also you can probably think to improve the quality of user-experience by putting some extra effort. Do share your comments and views. Let us come together and evolve the Drupal web development discipline.
